Table of contents for The 10 Basic Principles of Investing
- The 10 Basic Principles of Investing
- Diversify Your Investments
- Dollar Cost Averaging
- Manage Your Investing Expenses
- Compare Investment Performance Against An Appropriate Benchmark
- Don't Lose Track of Your Investments
- Investor Psychology: Don't Follow the Herd
- Invest in What You Know
- Hold On To Your Winners and Sell Your Losers
- Keep it Simple
One of the most common and costly mistakes that new investors make is not measuring their performance against an appropriate benchmark. Many don't compare to ANY benchmark, much less an appropriate one. What is the danger? The biggest drawback is you will never really know how well or poorly you are investing.
A stock-tracking index such as the S&P 500 is the most common type of benchmark. There are tons of them, they are easy to look up, and there are plenty of free tools available that will allow you to compare your performance to an index with just a couple of mouse clicks. We will provide a list of the most popular and which strategy they match in the chart below.
Here's an example to put this concept into context:
The year is 2003 and all of your money is invested in Large Cap US companies. Your total portfolio increases by 14% for the year. Pretty strong, right? The problem is that you have absolutely no basis of comparison. Now let's add some information and see how drastically it can change the picture.
The S&P 500 Index contains 500 large cap companies, so it is the perfect benchmark to use for this example. In our example, you gained 14% for the year but the actual S&P return for 2003 was more than double at 28.68%. To add insult to injury, let's also throw in the possibility that your returns are much less because you selected highly volatile companies and a few tanked. This means that not only did you trail the S&P returns dramatically, but you are also likely to lose money faster than the S&P 500 when the market turns bearish since you have a higher risk portfolio.
Regardless of your strategy or goals, you should always compare your month-over-month and annual performance to an appropriate benchmark. We already mentioned that if you don't compare you'll never know if you're improving as an investor. Another major reason is to see how well you are implementing your investing strategy.
For example, if you've chosen to purchase large growth stocks and technology stocks a good index to compare too would be the NASDAQ 100. If you outperform the index for several years in a row, then you have proven that you are good at implementing your strategy of buying high potential growth and technology stocks. However, if you are underperforming the index, you either need to study your strategy more or just buy an Index Fund or ETF that tracks the NASDAQ 100.
Unfortunately, many people think that buying an index fund is like throwing in the towel. They feel this way because it means accepting the market returns, index investors aren't really implementing any traditional investment strategy. However, here's a little secret to keep in mind; index investors beat over 75% of investing professionals and an even higher percentage of individual investors. If you want to learn more about Index Investing, read our Complete Guide to Index Investing or our Index Investing Review (Index Funds & ETFs). If you can't beat 'em, join 'em.
Most beginning investors feel intimidated when they hear index names like the S&P 500, Dow Jones, or Nikkei so here's an alphabetically index list to help you figure out which index to use. The question we get the most is "what if I have several types of investments or if I am trying more than one strategy?". No problem. That means you'll look at more than one index and you should compare each investment or group of investments to their relevant index.
Major Index Reference Chart
|
Index Name |
Description |
Strategy Match |
|
DAX |
Germany’s version of the Dow. This is a Blue Chip stock index consisting of 30 major German companies. |
Popular German Index and a good measure of the health of the German economy. Good benchmark for any large cap German based stocks. |
|
Dow Jones Industrial Average or “Dow” |
Tracks the performance of 30 of the largest and most widely held US Blue Chip companies. |
Best-known and most widely followed market indicator in the world and a good measure of US economic health. Perfect benchmark for Blue Chip, large cap and Income Investors. |
|
FTSE 100 |
Index of the 100 largest companies listed on the London Stock Exchange. |
Popular London Stock Exchange index and a good measure of the UK’s economic health. Good benchmark for any large cap UK based stocks. |
|
Hang Seng Composite |
200 of the largest and most widely held companies on the Hong Kong Stock Exchange. |
Popular Hong Kong Exchange index and a good measure of China’s economic health. Good benchmark for any large cap Chinese stocks. |
|
MSCI EAFE |
Index of foreign stocks. Focuses only on developed countries in Europe, Asia and the far east. |
Good benchmark for anyone that has a portion of their portfolio allocated to developed foreign countries. |
|
MSCI Emerging Markets |
Index of foreign stocks. Focuses on 28 developing countries around the world. |
Good benchmark for anyone that has a portion of their portfolio allocated to developing foreign countries. |
|
NASDAQ 100 |
100 of the largest hardware and software, telecommunications, retail/wholesale trade and biotechnology stocks on the NASDAQ. |
Good benchmark for growth and technology stocks. |
|
NASDAQ Composite |
Index of all securities listed on the NASDAQ. |
Widely followed by growth and technology investors. |
|
Nikkei 225 |
225 Asian stocks on the Tokyo Stock Exchange. This index is designed to reflect the overall market, there is no specific weighting of industries. |
Most watched index of Asian stocks and a good measure of Asia’s economic health. Good benchmark for any Asian stocks. |
|
Russell 1000 |
1000 of the largest and most widely held US companies. |
Good benchmark for any large cap US stocks. |
|
Russell 2000 |
Index that tracks 2000 small cap companies, average market cap is $466Million. |
Good benchmark for growth and small cap US stocks. |
|
Russell 3000 |
This is a broad US index, it includes all publicly traded US stocks. |
Good benchmark for mutual fund investors and well diversified stock investors. |
|
Russell Mid cap |
Index of medium sized US companies, avg market cap = $3.2Billion. |
Good benchmark for mid cap US stocks. |
|
S&P 400 |
Index of medium sized US companies, avg market cap = $1.9Billion. |
Good benchmark for mid cap US stocks. |
|
S&P 500 |
500 of the largest and most widely held US companies. |
One of the most widely followed indices and a good measure of US economic health. Good benchmark for any large cap US stocks. |
|
Sensex |
India’s version of the Dow. This index contains 30 of the largest and most actively traded stocks on the Bombay Stock Exchange. |
Popular Bombay Stock Exchange index and a good measure of India’s economic health. Good benchmark for any stock on the Bombay Stock Exchange. |
|
Wilshire 5000 |
This is a broad US index, it includes all publicly traded US stocks. |
Very popular index for any well diversified portfolio. Particularly popular with mutual fund investors. |
You probably noticed that there is a lot of overlap. You don't have to choose the perfect index, you can either select the most popular or select several, just make sure you choose indexes that are relevant. For example, if you're buying Blue Chip stocks, you should definitely look at the Dow Jones Industrial Average but you may also want to occasionally compare against the S&P 500 since it is a similar large cap indexes.
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excellent advice! the issue i have is how to you implement this tracking? i have yet to find a good software program(quicken, money, etc) that does this well. there are "free" websites but the ones i have tried also do not solve the issue well or seem reliable. do you have any advice? i also tried a spreadsheet but the formulas become time consuming and too complex at least for me. thanks in advance for any advice!
I would also add that BofA/Merrill do not seem interested in helping provide this data. Seems if you self direct they see no need to provide a robust platform for benchmarking.